Thursday, 30 April 2015

SEO India

SEO India

SEO Plan

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Search Engine Optimization

Search Engine Optimization (SEO) is vital to a business because 90% of all online traffic is achieved through the various search engines.

search-engine-optimization

Get Discovered with Search Engine Optimization (SEO)

You could have the greatest idea, product or website online, but if people can’t find it through search – the most popular method of finding websites online – it may not matter. We do Search Engine Optimization, a group of strategies and techniques, to help improve the visibility of your website in search (esp. Google’s) results. That can mean greater awareness, more traffic to your site and higher revenue for your business.
On Page Optimization
Off Page Optimization

Get FREE SEO Consultation  For Your website
Contact us to discuss how we can work for you. We’ll provide real world examples of our past successes and show you a clear path for how your SEO budget will improve your business.

Sunday, 26 April 2015

Important SEO Tips

Important SEO Tips for Your Website

Robot photo for post on website SEO tips
Photo credit: Jeremy Noble (Creative Commons)
This is part of a series called the Beginner’s Guide to Search Engine Optimization.
Today, we’re talking about optimizing your whole site, not just a single page, for search engines.
After choosing the right SEO keywords but before writing a ton of content, you have some choices to make.
So think through this carefully.
Before you begin, you need to know the following:
  • What you’re site is about
  • What the purpose is
  • How committed you are
Once you’ve settled on those three things, then it’s time to get to work.
So, let’s begin, shall we?

SEO Tips

To optimize your whole site for search engines, you’ll need to follow these basic tips:

1. Make the website about one thing.

It can be about other stuff, too, but choose one primary topic that is most essential to your message.
This step is important, so you may want to do a little keyword research before choosing a topic.

2. Mention keywords where they matter most.

Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.
If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack (which I use).

3. Link to internal pages on your site.

A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.

4. Use a permalink structure that includes keywords.

Some sites have “ugly” permalink structures that use numbers to identify pages.
Don’t do this. It’s bad for SEO and just doesn’t look good.
Use a URL structure that includes text, and make sure you include keywords in your URLs.
So instead of having a page’s URL be this:
http://ermithunchatravarti.in.com/?p=12
It should look more like this:
http://ermithunchatravarti.in/coolpage/

5. Remove anything that slows down your website.

Page load times are important, so get rid of any non-essentials that bog down your website.
These may including music players, large images, flash graphics, and unnecessary plugins.

6. Use keywords in your images.

Include words that reflect your site topic in the image title, description, and alt attributes.
Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).

7. Link to other websites with relevant content.

You can do this by including a blogroll, link list, or resources page on your website.
Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.

8. Update your website frequently.

Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.

9. Make sure your website is indexed in search engines.

A lot of search engines will automatically find and index your content, but don’t count on it.
You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)

10. Have other websites link to you.

This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).
My counsel is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs.
Regardless of what you do, know that inbound links are essential to SEO.

11. Stop changing your domain name.

The age of your URL is a factor in your site’s search ranking, so be patient.
If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.

12. Write like a human.

None of the above matters if you create content that sounds like a robot wrote it.
Write great stuff, follow the steps above, have patience, and you’ll see results.
I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once if you done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: The Idiot-Proof Basics to Writing SEO Pages.
If you’re curious as to how well your site is performing on search engines, you can use a free website SEO tool like Website Grader.

SEO Tips

100 SEO Tips For Small Businesses

  1. Both on-site SEO and off-site SEO are required. You can’t achieve good results doing one without the other.
  2. Start doing SEO now. The longer you leave it to start, the further ahead your competitors will be, and the harder it becomes to rank higher than them.
  3. Know your competition. Find out what the sites ranking on the 1st page for the keywords that you want to rank for have done, on-site and off-site, to get there.
  4. No two websites are the same. An SEO strategy that worked for someone else’s site isn’t guaranteed to work for yours because there are so many variables.
  5. SEO doesn’t have to be expensive. You can get big results on a small budget if you invest time in creating good content and building online relationships.
  6. SEO results aren’t instant. The results of SEO work done today might not become apparent, and might not be credited by search engines, for weeks, or even months.
  7. The newer your website is, the more patient you will need to be. It takes time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites.
  8. Never consider your website to be finished. If you want your site to continue to rank higher, attract more visitors and make more sales, then you should always be adding to and improving it.
  9. Adapt to algorithm updates. To attain and retain good rankings you need to adapt your SEO strategy as search engines evolve over time.
  10. You don’t need to submit your website to search enginesThey have evolved beyond the point of needing to be directly notified when a new website, or page on a website, is created.
  11. Get advice directly from Google. Via their Webmaster Guidelines and Webmaster Help Videos.
  12. Don’t risk Google penalties. As they have a significant share of the search market, a penalty from them results in a significant, and often long-term, loss of visitors to your site.
  13. You’re ultimately responsible for all of SEO work done on your website. Search engines won’t remove a penalty on the basis that you didn’t do, and didn’t know the specifics of, the SEO work on your site.
  14. Set-up and use Google Webmaster Tools. To find out, among other things, what keywords your site is ranking for and which other sites are linking to yours.
  15. Set-up and use Google Analytics. To find out, among other things, how many visitors your site gets, the keywords they use to find it, and what pages they visit.
  16. Set-up a Google+ page for your business. Doing so builds trust with Google and improves rankings for localised keywords.
  17. Diversify your traffic sources. Google is a great source of traffic but being 100% reliant on them for visitors puts you in a vulnerable position.
  18. Use Pay Per Click in addition to SEO. If you can afford to do both, then do both, as although PPC can be costly, you can get visitors to your site straight away for any keywords that you want.
  19. Low quality equals high risk. Low quality backlinks and/or low quality on-site content can easily result in your site being penalised by search engines.
  20. Create content primarily for people, not search engines. There’s no point creating content that ranks well if it doesn’t help people, interest them, or persuade them to buy from you.
  21. Remove duplicate content. You can be penalised for having the same, or very similar, content on multiple pages of your site.
  22. Remove, merge or add to pages with little content on them. Having lots of content-light pages, with short page view times, can result in search engines downgrading all of your site’s keyword rankings.
  23. Don’t copy content from other websites. If search engines find that content on your site has been taken from elsewhere they may downgrade rankings for some, or even all, of your webpages.
  24. Claim authorship of your content. Linking your Google+ account to your content improves both rankings and click-through-rate.
  25. Ensure your content is good enough to be on the 1st page. If your content isn’t better than the content already on the 1st page for a keyword then your site doesn’t deserve to rank there.
  26. Make your content engaging for visitors. The more engaging it is, the longer people will stay on your site, and high viewing times signal to search engines that your site deserves good rankings.
  27. Create videos. They increase the amount of time that people spend on your site and also allow you to get links from video sharing sites.
  28. Create stats/charts/graphs/infographics. People are more likely to share and link to these types of content than plain written content.
  29. More content equals more rankings, more visitors and more salesSearch engines reward, and visitors trust more, sites that are filled with lots of pages of good quality content.
  30. Add a blog to your website. Doing so makes it quick and simple to add new pages of content to your site.
  31. Create content to post on other websites and blogs. People are much more likely to link to you if you provide them with content to use on their site.
  32. Balance creating content with marketing content. If you create content without marketing it then people will struggle to find it, and if they can’t find it they can’t link to it or share it.
  33. Write a unique, descriptive title for every page. Within 55 characters you need to make the topic of a page clear to both humans and search engines.
  34. Write a unique, descriptive meta description for every page. Within 160 characters you need to describe the topic of a page in a way that persuades people to click on your site instead of the other sites listed in the search results.
  35. Research keywords before optimising for them. If you choose the wrong keywords, regardless of what you do for on-site and off-site SEO, you’ll get very few visitors and/or visitors who don’t convert into sales.
  36. Use Google’s Keyword ToolIt provides a good list of words and phrases related to the keyword ideas that you enter into it.
  37. Get keyword ideas from other people. They (customers, suppliers, partners, friends, etc.) see your business differently to you and may associate different words and phrases with it.
  38. Target relevant keywords. The more relevant your keywords are, the easier and quicker it is to rank for them, and the higher the percentage of visitors who will become buyers.
  39. Target keywords with commercial intent. You want visitors who are ready to spend money rather than those who are just looking for information.
  40. Long-tail keywords are a great source of traffic. It’s quicker and cheaper to rank for longer, specific keyword phrases, and more than 40% of searches are comprised of four or more words.
  41. Dedicate 1 page of your website to each keyword that you’re targeting. Doing so makes it simpler for search engines to categorise and rank your pages.
  42. Add keywords in the right places. They’re less important than they used to be, but you should still include them in urls, page titles, meta descriptions, header tags and image alt tags.
  43. Avoid keyword stuffing. You’re much more likely to be penalised than credited if you use a keyword phrase repeatedly on a page.
  44. Backlinks affect rankings more than anything else. The number and quality of links pointing to your site will largely determine in what position your site ranks.
  45. Don’t set backlink targets. Link building should be a steady, consistent, on-going process, that doesn’t stop when you reach a certain number.
  46. Get backlinks from relevant sources. Search engines want to display relevant results for each keyword, and links from relevant pages/sites are a strong signal to them that your site is relevant.
  47. Get backlinks from trusted sources. Links from trustworthy sites signal to search engines that your site is trustworthy too.
  48. Be prepared to work for high quality backlinks. Generally, the more easily you can acquire a link, the less value it will likely have.
  49. Be wary of paying people to link to your website. Buying backlinks can, and does work, however, there’s a definite risk involved if you buy cheap ones and/or from people who openly sell them.
  50. Don’t get involved in link networks. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high.
  51. Diversify your backlink profile. Get different types of links from a wide range of IP addresses.
  52. Build backlinks to every page of your website that you want to rank. Get people to link to the inner-pages of your site – the ones you want to rank for specific keywords – as well as to the homepage.
  53. Existing relationships are an instant source of backlinks. Some of your suppliers, partners and customers will link to your site if you ask them to do so.
  54. Get the good backlinks that your competition already has. If someone has already linked to one of your competitors then there’s a reasonable chance that they’ll link to you also if you give them a good reason to.
  55. Get some backlinks with your target keywords as the link text. This type of link is important, but should make up less than 25% of your backlink profile.
  56. The majority of your backlinks should be branded. A backlink profile without lots of branded links  signals to search engines that you’ve been using manipulative link building tactics.
  57. Know who’s linking to you. Within Google Webmaster Tools, go to ‘Traffic’ and then ‘Links’ to check how many sites are linking to yours and which sites they are.
  58. Sign up for Ahrefs, Majestic SEO or Open Site Explorer. Doing so gives you access to extensive backlink data for your site and also your competitors’ sites.
  59. Every page of your website should be linked to from at least one other page. Search engines don’t include pages in their results that aren’t linked to either internally (from another page of the same site) or externally (from another site).
  60. Have direct links from your homepage to your most important pages. Doing so passes authority from the homepage to your important pages and improves the rankings of those pages.
  61. Add in-content links to other relevant pages on your website. Whilst not as valuable as external links, internal links do still pass authority and signal to search engines what pages to rank for which keywords.
  62. Remove unnecessary outbound links. Only link to pages on other sites that you think visitors to your site would find helpful and/or interesting.
  63. Link out to relevant websites and blogs. People generally notice if you link to them, and if you link to them, there’s a reasonable chance that they’ll link back to you if you have good site.
  64. Leave comments on relevant websites and blogs. Doing so builds trust and relationships with people – both the site owners and visitors to those sites.
  65. Interact with bloggers in your industry. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content.
  66. Contact small businesses with relevant websites. A good relationship, in which you help promote each others’ sites, makes SEO simpler and cheaper for you and for them.
  67. Write press releases to share news and opinions. This is a good way to get content on, and links from, sites outside of your industry and circle of connections.
  68. Phone people to develop online relationships. Emails can easily be ignored or forgotten, but phone calls not so much.
  69. Use your website to build trust and relationships. The more relationships you have, and the more people trust you, the more people will talk about you, link to you, and, ultimately, buy from you.
  70. Add your address and phone number to every page of your website. This builds trust and improves rankings if you’re targeting keyword phrases that contain your town/city name.
  71. Get listed in industry and local directories. Most directories are worthless, however, there should be at least 10 that are relevant to your area or industry.
  72. Ask customers to leave reviews on Google+ and local directories. Positive reviews improve your rankings in Google’s local listings and can be accessed directly from the search results.
  73. Be personal in a way that big businesses can’t be. Putting your individuality and  personality across throughout the off-site SEO process (outreach emails, guest posts, Tweets, etc.) makes others more likely to engage with you.
  74. Use social websites to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher.
  75. Add social sharing buttons to your website. The easier you make it for people to share your content, the more likely they will be to do so.
  76. Social media isn’t a replacement for SEO. Your social strategy should be part of, or should run alongside, your SEO strategy.
  77. Search engines ranks webpages, not websites. Whether or not a page ranks for a particular keyword depends largely on the quality of that individual page, and not the quality of your site as a whole.
  78. Small businesses can rank higher than big businessesIt’s not uncommon for a page on a small business’s site to rank higher than a page on the site of a big, national company.
  79. Know where you’re ranking. Within Google Webmaster Tools, go to ‘Traffic’ and then ‘Search Queries’ to check where your site is ranking for keywords.
  80. Aim to be in the top 3, not just the top 10If your site isn’t ranked in the top 3 positions for a keyword then you’ll only get a small percentage (less than 10%) of the traffic from searches for that keyword.
  81. Rankings can be misleading. The number of 1st page rankings you have is irrelevant if those rankings don’t convert to visitor numbers and, ultimately, sales.
  82. Don’t worry about PageRank. Sites with a low PR can, and often do, outrank sites with a high PR.
  83. Choose between using www or not using www. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both.
  84. Adopt a flat website architecture. Any page of your site should be accessible within 3 clicks from your homepage.
  85. Use a simple, clear URL structure. People should be able to guess the topic of a page by looking only at its URL.
  86. Use header tags. Include variations of your target keyword phrases in a page’s H1 and H2 tags.
  87. Use rich snippets. They provide additional data about your site to search engines and can improve the appearance of your site’s listing in search results.
  88. Use 301 redirects. If you change the url of a page on your site, but don’t redirect the old url to the new one, any links pointing to the old one will be wasted.
  89. Set-up a useful 404 error page. Linking to your best content from your 404 page means that visitors who see it are less likely to leave your site.
  90. Optimise your images. Include a page’s target keyword phrase, or variations of it, in the file names and img alt tags of the images on that page.
  91. Optimise your website for mobile users. Your site needs to be clear and simple to use for people accessing it using smartphones and tablets.
  92. Check browser and screen resolution compatibility. Your site needs to render correctly in every web browser (Chrome, IE, Safari, etc.) and screen resolution (1366×768, 1024×768, 800×600, etc.).
  93. Maximise your website’s loading speed. Use Google’s site speed tool and implement the recommendations that they give you.
  94. Use a reliable web hosting company. Your site’s keyword rankings will be downgraded if your site is regularly inaccessible.
  95. Regularly backup your website. If you lose your site data then you lose your rankings too, as search engines quickly remove sites that won’t load from their results.
  96. Keep up-to-date with SEO news and trends. Read sites such as Search Engine WatchSearch Engine Land and SEOmoz.
  97. If you don’t know, ask someone. If you have a question, ask it in an online SEO forum or contact an SEO consultant.
  98. Ask SEO consultants lots of questions. If you’re going to hire someone, you’ll be taking less of a risk if you know a lot about them and their strategies.
  99. Engage with your SEO consultant. The more you know about SEO, and the more a consultant knows about your business, the better the results will be.


Branded keywords


All companies invest in online advertising. This virtual world allows them to better connect with future customers and also to receive a fast feedback. But how far would you go in order to put the business’ name out there? The right answer would be: As far as possible or even impossible.
Today, we will be talking about branded keywords used for SEO-campaigns. First of all, let’s see a simple definition of this concept.
Actually, branded keywords represent nothing more than your company’s name. For example, if I had a company called Daisy’s Flowers, my branded keywords would be Daisy’s Flowers.
So during a SEO-campaign, my company would pay marketers to have the branded keywords like Daisy’s Flowers and variations of them appear as often as possible on the internet.
Now let’s see the reasons why one should invest in such marketing methods.
Using Branded Keywords with SEO

1 – Branded keywords increase the conversion production

There is one thing every manager should know – branded keywords don’t cost a fortune. Actually, this service is really cheap. And in return, it brings in a great advantage for the company – it increases the conversion production.
SEO alone it does not recover all the traffic. It is has been proven that if a company turns off branded keywords usage, competitors start gaining customers immediately. Researchers have shown that competitors’ clicks can go up with even 21% in this case.
So, if Daisy’s Flowers wouldn’t pay for branded keywords, other business will be out there collecting more and more clicks. As a consequence, my company will lose clients and, of course, money.
Taking into account the low costs of branded keywords usage, it would be foolish not to keep them on all the time. The income brought by online popularity is worth paying this insignificant expense.

2 – You can fully control the message

Online environment is very unpredictable. Today, Daisy’s Flowers can be praised and appear on the top of all searches; but tomorrow the company can disappear or can unfairly be associated with disgraceful terms. By using branded keywords, I can avoid this happening.
SEO-campaigns that are employing branded keywords transmit a very clear and strong message. This message is created and controlled by my company. Furthermore, in this way, managers have the possibility of quickly introducing updates, promotions, new products, contests, and so on. It is useless to say that all these official campaigns will cover a pretty large online space. People will see that the company cares about its image and wants to always stay in touch with its potential customers. And when the business gets involved, clients get involved too.
In conclusion, with the help of branded keywords, Daisy’s Flowers can stay on top of the market. My company’s campaigns will be visible and accessible to any internet user. Now, I just have to come up with better offers than my competitors, who are also using this marketing strategy.

3 – Be out there, or others will take on all the clicks

If your competitors use branded keywords, it is mandatory that you use them too. Otherwise, all the clicks will go to their company. As a result, your business will have low incomes, will not be known by the market, and will slowly go down.
People buy what they see out there. It is obvious that if they don’t know that Daisy’s Flowers exists, they will use other service. But my SEO campaigns with branded keywords say that the business can even deliver flowers to customers and dear ones. With just one click, busy individuals can make a pleasant surprise to the loved ones. In this way, online users hear about my company, are attracted by the offer, and react. Now, if they want to steal my clients, competitors have to work harder and come up with more appealing offers.

4 – Dominate the online space

By employing branded keywords, you can control better the search engine results page. This means that the company can choose by what terms it can be found on searches. In order to come up with the best words, marketers must conduct a research process. They should find the most typed in words in searchers related to your kind of business.
For example, I’ve said earlier that Daisy’s Flowers makes deliveries to both the buyer and the one who is meant to receive them as a gift. As a result, I have to introduce this aspect into the branded keywords. Only so, people who are looking for flowers’ delivery services can find my company. So now, the keywords become Daisy’s Flowers – fast deliveries. As you can see, I didn’t have to introduce the word flowers anymore, because this one was already there, in the company’s name (and it will be included in the search results).

5 – Clients expect to see you there

People who already know about your company, expect to see you out there every time they go online.Loyal customers want to be in touch with the latest products, discounts, offers and even ads. Managers should not disappoint them. If these ones don’t receive permanent updates from the business, they will soon find another brand to be passionate about. And losing clients is definitely not an option.
In conclusion, branded keywords are a great investment: they are cheap and bring in more clicks and sales. It is important to use them as to be more visible and better communicate with the clients. Also, don’t forget that loyal customers want to know the latest updates and SEO campaigns with branded keywords are the best way of displaying them.