seo new update 2015

Google: Algorithm Updates

Google has a long history of famous algorithm updates, search index changes and refreshes.
Below are links to some of the most important resources for search marketers:

Google: We Are Working On Making The Penguin Update Happen Continuously

At SMX, Google says they hope to release a new Penguin update that is updated by itself in the next several...

Barry Schwartz | Jun 2, 2015 at 9:01 pm ET | 1.8k Shares

Google Panda Update Coming In Upcoming Weeks

Google's Gary Illyes says webmasters can expect a Panda refresh within the upcoming...

Barry Schwartz | Jun 2, 2015 at 8:45 pm ET | 3.4k Shares

Google Local Search Results Shifting After Google Maps Bomb Fix?

Google seems to have made an update to their local search ranking factors, where many local SEO experts and reporters are noticing major shifts...

Barry Schwartz | May 26, 2015 at 9:34 am ET | 1.4k Shares

Google: We Are Trying To Update The Data For Panda & Penguin Faster

It has been several months since we had either a Google Penguin or Panda refresh, Google says they are working on updating it faster - but they...

Barry Schwartz | May 20, 2015 at 1:52 pm ET | 1.3k Shares

The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up

Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with...

Barry Schwartz | May 19, 2015 at 8:53 am ET | 5.9k Shares

Cut The Crap: The Real Reason Delighting Users Is Fundamentally The Only SEO Strategy

Google is a self-serving publicly traded company. Columnist Nate Dame investigates why that makes delighting users and influencing brand...

Nate Dame | Apr 24, 2015 at 10:15 am ET | 1.3k Shares

Mobilegeddon Day: 3 Ways To Take Mobile Friendliness To The Next Level

Google's mobile friendly update rolls out today. Are you ready? If so, columnist Jim Yu provides some advice for how to take your mobile...

Jim Yu | Apr 21, 2015 at 9:51 am ET | 1.1k Shares

Google’s Mobile Friendly Update: Not A Disaster, But An Opportunity

In light of Mobilegeddon, contributor and former Googler Kaspar Szymanski reminds us that a focus on user experience drives Google search...

Kaspar Szymanski | Apr 21, 2015 at 8:37 am ET | 1.1k Shares

5 Ways Sites Can Dodge Google’s Doorway Page Update

Columnist Andrew Shotland discusses Google's ranking adjustment dealing with doorway pages and suggests ways that local businesses can avoid...

Andrew Shotland | Apr 20, 2015 at 9:38 am ET | 1.2k Shares

France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP

Not waiting for the European Commission’s Statement of Objections (antitrust charges) to run its course, France is taking action to...

Greg Sterling | Apr 20, 2015 at 12:57 am ET | 1.7k Shares

3 Unignorable Components Of A Sustainable Web Presence

Columnist Stoney deGeyter notes that the best SEOs don't try to reverse-engineer algorithms -- instead, they focus on delighting...

Stoney deGeyter | Apr 16, 2015 at 10:00 am ET | 941 Shares

The Advanced SEO’s Guide To Mobilegeddon

If you're so far ahead that you've scoffed at other articles about preparing for Google's upcoming mobile algorithm update, columnist Bryson...

Bryson Meunier | Apr 10, 2015 at 9:46 am ET | 2.2k Shares

Is Mobile Search More Than Just Being Mobile “Friendly”?

Columnist Trond Lyngbø answers your frequently asked questions about mobile SEO and Google's upcoming mobile algorithm...

Trond Lyngbø | Apr 9, 2015 at 11:08 am ET | 1.6k Shares

Putting “Mobilegeddon” In Perspective

Worried about Google's impending mobile-friendliness algorithm update? Columnist Adam Dorfman has some advice for you:...

Adam Dorfman | Apr 8, 2015 at 10:14 am ET | 1.2k Shares

Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes

It has been over 4 months since a Google Penguin or Panda update and Google's John Mueller tells us the data updates are currently done...

Barry Schwartz | Apr 8, 2015 at 9:00 am ET | 1.2k Shares

Everything You Need To Know About Google’s New Stance On Mobile

In preparation for the release of Google's mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know...

Neil Patel | Apr 3, 2015 at 9:37 am ET | 4.1k Shares

Run For Your Life, Chicken Little — The Google Mobilegeddon Is Coming!

Late to the game in overhauling your strategy in time for Google’s mobile-friendly algorithm? Columnist Will Scott advises you to start now...

Will Scott | Apr 2, 2015 at 9:43 am ET | 1.1k Shares

They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates

Google’s investment in artificial intelligence does more than just create better search results; it allows Google’s engineers to make...

Nate Dame | Mar 27, 2015 at 10:31 am ET | 2.3k Shares

How Much Traffic Will You Lose From The Upcoming Google Mobilegeddon?

Google's mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier...

Bryson Meunier | Mar 12, 2015 at 9:15 am ET | 4.2k Shares

Everything You Need To Know About Google’s Local Algorithm, Pigeon

Columnist Neil Patel provides a summary of what we know about Pigeon, Google's new local search ranking algorithm that was rolled out in July...

Neil Patel | Jan 9, 2015 at 9:30 am ET | 2.4k Shares