Online Marketing tips

Unless you’re a full time marketer, you probably don’t have hours each day to dedicate to promoting your business, product and website. That’s why I’ve put together this list of effective online marketing tactics that shouldn’t take you more than about a minute each to complete.

While the majority of your marketing tasks will take far longer, there’s definitely a time and place for implementing quick tactics. The next time you’re overwhelmed, but feel like you’d at least like to do some marketing, consult this list and check a few items off – you’ll feel better and make some good progress on your marketing campaign.

1. Get Some Help Writing a Captivating Headline

I know that your headline can make or break your content; according to Copy Blogger, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest.

Portent’s Content Idea Generator is a fantastic tool for helping you come up with headline ideas. Simply plug in the subject of your content, and voila! Instant headline based on what we know about good headline writing. As an example, I typed in ‘marketing tips’, and got the headline: Why Marketing Tips are Sexy.

For more information on creating great headlines, see my articles “The Online Marketer’s Guide to Writing High-Converting Headlines” and “9 Tools to Help You Come Up With Content Ideas.”

2. Create Your Own Facebook Post Rather Than Sharing

Rather than sharing another brand’s post, why not (ethically) get the credit for it yourself? Research by Edgerank Checker shows that created posts – as compared with shared posts – receive far more viral reach, organic reach and engagement than those that are simply shared.

I’m not suggesting you repost other people’s content as your own; however, what you can do is use other people’s content as a starting point for your own post. For example, if you learn some breaking news from CNN’s Facebook page, don’t simply share CNN’s post; write your own (and feel free to include a shout-out to CNN, if you like).

3. Recycle an Old Blog Post on Social Media

Don’t have time to write a new blog post? Why not share an old post on Facebook, Twitter or Google GOOG +1.4%+? Most people won’t remember it (or have seen it the first time), and even if they do, they’ll probably be happy to see it again (as long as it’s good, of course!).

Don’t think of recycling old blog posts as simply the lazy way of doing content marketing: it actually has significant benefits:

• Old blog posts will continue to accumulate likes, shares and comments, increasing the social credibility of the post.
• Sharing an old blog post extends its reach in the blogosphere, potentially resulting in new links and traffic to your site.
• People love to comment on posts that already have lots of shares, comments and discussion. When they see that your post has already generated a buzz, they’ll be more likely to participate in the conversation.

4. Take a Quick Trip to Reddit to Find Trending Topics

Sure, you could spend an hour coming up with a new and original topic for your blog post. OR, you could just visit Reddit and piggyback off what you already know is popular