Search engine optimization factors

search engine optimization

Search Engine Optimization (SEO) is the process of preparing web pages to be submitted to and ranked high in Search Engines such as Yahoo!, Google, MSN, & AOL. If your pages are already ranked, then Search Engine Optimization services gets your pages ranked HIGHER. Sometime SEO refers exclusively to the process of metatag manipulation, but we refer to SEO as the overall tuning of the web pages. We refer to Search Engine Optimization as The modification of metatag data, such as title, description, and keywords The organization of body text The creation, deletion, or modification of web pages The use of creative writing to clarify the product or service message The logical and reserved use of keyphrases within existing body text Our overall goal is to prepare your web page for ranking and reading; if it's not ranked, no one sees it, and if it's not readable, no one can make sense of it. Whether you have a new website or an established one, optimization is a must for you to be able to reap all the benefits of your online presence. Especially if your website is to generate profits, Search Engine optimization is the key to enabling sufficient traffic and a successful flow of business. The process by which all this is achieved could be summarized as follows. Search engines work on finding out what your site is about, and what your services or products are. A few on-page search engine optimization factors: Site architecture HTML Validation Optimized web copy  Keywords in Title Tag  Anchor text  Directory listings  Keywords and Key phrases  Meta Tags for some engines  Words in Headers "Spider-ability" of web pages  Internet link structure pay per click management The management of all our Pay Per Click Program have consistently resulted in : - Improvement of both the quality and quantity of "clicks" - Reduction of the average cost per click - Achieved target results within the available budget We save You Time and Money! Only marginal costs are paid, those associated with the pay per click program management. Your energy and efforts can be entirely focused towards your business management. Allow some leeway for your overworked staff Why do Site-Seekers' professionally managed pay per click programs out-perform in-house managed programs? We have a dedicated, full-time, professionally trained, pay per click management staff  Our staff utilizes proprietary pay per click management tools to manage bids and budgets We invest in time and expertise to focus on managing multiple pay per click interfaces - Google AdWords, Yahoo! Search Marketing (formally Overture), Microsoft (MSN) ad Center, amongst others We are constantly following up on all new trends and rules, applying current and up-to-date adjustments within the fast-paced changing pay per click environment Our staff members are fully dedicated with their full-time and proficient competency to successfully manage your pay per click program - you could focus on your full-time job and further refine and manage your own work load Evaluate your current pay per click program and consider the following: Are you attentive to all the updated changes of pay per click rules? Have you modified your pay per click program to take advantage of the latest changes? Are your per click costs too high? Are you paying more than you have to? Are content ad programs worth taking advantage of? Have you analyzed your ads to assess which generate higher conversion rates?  Does your pay per click ads have landing pages? Is a solid ROI being generated by your pay per click ads? The Pay Per Click Services market is witnessing growing competition between Pay Per Click Services Providers, each aiming to increase their presence, and thus individual offerings of management rules and functionality are persistently changing. This highly competitive and fast-paced changing environment creates substantial obstacles which hinder any viable advantages of individual companies (those not specialized in pay per click management). Such aspects are especially significant with Google's AdWords program, which uses a three-factor formula to rank AdWords advertisements: Maximum cost per click Click through rate Quality and relevance of the page linked to the ad   This three-factor formula indicates that companies with more effective ads (higher click through rates) achieve higher ranks than less effective ads with lower click through rates. Further denoting that a high rank with a low average cost per click is simply achieved via better ads. social media marketing Social Marketing Media (SMM) is an incredibly effective way to create a buzz for your website. It is the most popular upcoming ‘buzzwords’ in the Internet Marketing industry. You can get lots of targeted quality traffic to your website without depending entirely on SERP‘s. A creative SMM strategy allows you interact with your audience so you learn more about their wants and needs. It combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many It is related to other online marketing such as Search Engine Optimization, Search Engine Marketing, Viral Marketing, Word of Mouth Marketing and Social Media Optimization. It plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits digg’s homepage to spreading a viral video by putting it on YouTube and other social media websites. It’s about the things that are done off-site, for example, participating in online communities where your customers hang out would be an active role that falls under SMM Alliance Web Solutions follow the following rules for SMM to create buzz for your website: Increase your Linkability. Static sites are a thing of the past, especially in terms of popularity. One of the best ways to have a voice online and be able to update your site daily is to have a blog. This allows you to have an RSS feed where people can catch up on your latest content. Make Tagging & Bookmarking Easy. This means have your website setup so that it is easier for people to link to you. Such things can include buttons for submitting your site to Digg or tagging your site at Del.icio.us. Reward Inbound links. This can be done by linking back to the people who link to you, visit their site and leave comments on their blog or generally help promote their site socially. Help your Content travel. This is basically allowing your content that isnt’ specifically text spread around the web. Podcasts can be added to podcast directories while Video’s can be submitted to the likes of Youtube and Metacafe. Encourage the mashup. Youtube’s success relied a lot on people being able to embed their videos elsewhere. Allow your content to be used elsewhere, a good example of this can be to ensure your updating content has an RSS feed. Be a User Resource. This means having quality content on your site and being a place that people can come back to for the best content on a particular niche. This is also advised even if producing the content doesn’t necessarily help you in terms of financial gain or even if it means linking out to your competitors.  Reward Users. If people are being active on your website submitting your content to places or leaving comments then reward them. Run a competition or just email them to show your appreciation. They will like the fact you recognise them and like what they are doing. Participate. The best way to understand the enjoyment users get from being social on some of the top websites is to get in there and do it yourself. Not only that but comment on the blogs you read in your niche and encourage discussion on relevant forums and communities. Know how to Target your Audience. Make sure you know who you are marketing. It would obviously be great to have everyone using your…mortagage calculator tool but you have to be realistic in terms of the chances of that happening. Create Content. Not just any content, but content that is remarkable or unique, content that can easily spread. No matter what industry you are in there is something unique you can create, whether it will spread or not is another matter but you have to create it to try. Be Real. Don’t try and be something your not, don’t try and claim you do something you don’t. Transparency is accepted and respected, blatent marketing where it isn’t wanted is only bad for your name and the name of your company. Choose your Tactics Wisely. 1% of people in Social Media are creating content, 9% will enrich the content and 90% of people are consuming the content, that is a lot of leverage. Work out what tactics have given the best outcome and work to re-produce those efficiently.