Search Engine Optimization - Hints
SEO Hints - Text / Content of the Body Tag:
Read your page and ask yourself:
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?
SEO Hints - Backlinks:
Further information:
- Domain Popularity:
How many links from a domain refer to your site. Each link counts only once per domain!
Is used to rate the relevance of your page for search engines. The higher the domain popularity
the more relevant is your page. However, you must absolutely make sure to receive only high
quality links. Links from bad sites can devalue your own site. - Link Popularity:
How many links point to your website overakk. Each link is counted, even if it appears
more than once. Was more important in the past. You should focus to the domain popularity.
SEO Hints - Performance, Loading Speed:
Further information:
- it depends on the website what is good or what is bad
- we think a total website size of under 750 kb is good
- max. 500 kb of images and max. 5 CSS and JavaScript files should be a good reference
- but consider that this is different from browser to browser, the available bandwidth of the user
and its location also play a big role - more typical performance problems: too many HTTP requests, inline CSS and JavaScript
wrong graphic formats, too many alpha channel transparency, improper compression of pictures,
no GZip compression .. - good tools for website performance are Webpagetest and YSLOW
SEO Hints - Google PageRank:
Further information:
- is a historical ranking factor that is hardly relevant.
- Page Rank updates are very rare (less than once a year).
- PageRank is only a small aspect that Google uses in the Hummingbird algorithm.
- PageRank 0 means the page is not known by Google.
- a low PageRank value is 1 to 3.
- a medium PageRank value is 4 to 6.
- a high PageRank value is over 6.
SEO Hints - Wikipedia Backlinks:
Further information:
- the Wikipedia is one of the most important sites in the world.
- a Wikipedia backlink means that your sites seems a reference for a specific topic.
- Wikipedia backlinks are very trustworthy
- Wikipedia backlinks usually have a "nofollow" attribute.
- nevertheless, it is believed that Google uses the Wikipedia backlink for the ranking.
- in addition, the link could also be a good traffic source.
SEO Hints - Social Networks:
Good:
- the website has an account in all relevant social networks and a share function onsite
- account is maintained and managed, users are encouraged to ask questions and discuss
- tweet, share and like buttons for all social Network Tools with adjusted headline, content and picture (Open Graph and Twitter Cards)
Further information:
- many likes, tweets, shares, etc. show if a page has interesting content
- you only should do social media if you really have time for it
- because social networks need to be managed and maintained daily
- Users typically share only things in social networks which bring them an advantage or are exciting, fun ..
- Google searches social networks for links, this can result in a faster indexing of the website.
SEO Hints - Mobile:
There are three ways to point the Google Bot to a mobile version of the website:
- via <meta name="viewport" content="[VIEWPORT SELECTOR]"> markup (responsive webdesign)
- via <link rel="alternate" media="[VIEWPORT SELECTOR]" href="[ALTERNATIVE URL]"> markup (alternate mobile URL)
- via Vary: User-Agent HTTP Header (different versions of the same URL for mobile devices)
- Google recommends the responsive variant but treats all methods the same.
- Only one method should be used
- If the mobile version is served via a different URL the mobile URL requires a canonical tag that points to the desktop version.
No comments:
Post a Comment